Everyone’s talking about Apple’s recent announcement that they want to play in the textbook sandbox. Apple released three free pieces of software and launched iBooks 2 all with the end goal of having kids read content on an iPad or Apple device instead of from a print textbook.
When I say everyone’s talking about it, I really do mean everyone. We’ve had lots of teachers ask us what TCI’s response will be. Newspapers, blogs, magazines, and most online outlets have speculated on Apple’s next move.
Exciting, isn’t it?
When was the last time the people in line behind you at Starbucks were talking about education? When was the last time education got so much press that wasn’t negative or about budget cuts?
Thanks Apple for getting the buzz going and making millions of people think more about education, books, and what’s best for kids. We care deeply about all of those subjects at TCI and love having more people in the pool with us.
We’ll be talking a lot more about how TCI fits into this picture throughout 2012. The short answer is that we’re working hard (even at this very moment) to make our Teacher and Student Subscriptions play nicer with iPads and other tablets and all of the other devices out there. Our software wizards have a goal of making our content platform neutral so that all teachers and kids can use it easily and take advantage of all of its features.